Becoming Sarang Creates

Sarang Creates isn’t just a name I came up with. It’s something that’s been quietly forming in the background for years. It started as an Instagram page I deleted because I didn’t feel enough. I’d post something, then overthink it, then take it down. I had too many ideas! Sketching, photography, design, journals. And didn’t know which one to stick with.

I think that’s the thing about creative people. We’re not short on ideas. We’re short on certainty. Over time, I realised that Sarang Creates didn’t have to be one thing. It could be a space where I explore all the things I find interesting. A digital extension of my sketchbook; messy, evolving, honest. Today, it’s a website. Tomorrow it could be a new logo I design. This weekend, it might be a random sketch inspired by something I saw online. Next month, maybe a set of planner pads I design for fun.

And that’s okay. That’s the whole point.

Building this space

When I started building the website, I didn’t want it to feel too polished. I wanted it to feel like me.

The kind of space where a blog post could sit next to a half-finished sketch or a product idea for a journal. Where art, stationery, and product design overlap just enough to make sense. It’s not about chasing followers or making things perfect anymore. It’s about creating something that feels mine.

Something that documents the process, the experiments, the things that fail and the few that click. Over time, I want this to grow into a creative journal.

The mindset shift

It took me a long time to get comfortable with showing my work. The perfectionist in me is still there. But now I’ve learned to call it what it is — just fear dressed as standards. So here it is.

This website. This project. This messy, honest attempt at putting things out there. I don’t know where it goes yet, but I know it feels right to start.

Like they say, better late than never.